The article says Search Engine Optimization for WordPress. Here is the article itself:

Wordrpess, right out of the box is govtov be included in search engines. Its features search engines lead to posts, pages and categories and help indexing them, and collect information they need to be included in the basis of their data.
wordpress comes with several built-in tools for search engine optimization, including the ability to use. htaccess to create static URL-s called permalinks, blogrolling, and pinging. There are also plugins and hacks that can also be used for SEO. Also WordPress Hosting is important.
Anyway, once you start using WordPress and Themes to customize the system to fit your needs, you may not be your SEO friendly these changes. Here are some tips to keep your site on WordPress optimal friendly and friendly to search engines and their bots:
Good, clean code

Make sure your code is valid. Errors in the code may prevent the engine to ‘move’ in a successful site

The content speaks

Search engines can not "see" site. They can only do "read". Thing does not speak of the search engine. What speaks of the search engine are the words, content, material on your site that explains, shares, forms, educate. Make sure you have enough quality content for search engines to review and compare different pieces of your site, and thus give you a good "result.

Write your content for search people

How do you find the information on the Internet? If you write something you want to be found on the Internet, think of all the words and phrases that some would use to find your information. Use them more than once, but not in every sentence. Learn how search engines scan your content, evaluate it and rank.

Content first

People who come in search engines (in most), ignore the styles and CSS-a. They just scanned the site, gathering content and information. Most WordPress themes are made so that the content is kept as near the top, but only after it can occur menus (sidebars). Few search engines scan more than one third of sdtranitsata before relocating. Make sure that your theme sets the contents to the top.

Keywords, links and content titles found

Search engines do not appreciate your site on how beautiful it is, but it assessed the words and put them through a sieve, giving "credit" of certain words and combinations of words. Words found in your meta tags in the document and compare the words found in the links and titles. The more matches there are, the more "points" you (editor’s note. It comes to Quality Score)
The content in links and pictures

Your site may not have enough text, mostly pictures and links, but you must deploy them in text content. Searchers looking for "alt" tag and "title" in links and tags to photos. In this way, your site becomes available (eg reader for the blind) and given good descriptions and words in these attributes helps to deliver more content for search engines to adopt.

Link popularity (link popularity)

This is not how good your site, but how good sites that you link, and still remains a huge burden on search engines. This is who links to you. Blogrolls, Pingbacks and Trackbacks are built in WordPress. They help other people who give them "credit" (linknete them), but also helps you they give you linknat. Number of incoming links to your site recognized by Google and can be seen by typing link: www.yoursite.com into Google (other search engines have similar functions). Other ways to generate links coming:
Add Urla-a site in your signature on forums you visit
Register your site in directories (see below)
Note: Leaving comments on blogs will not help with this because most modern blogs have rel = "nofollow" attribute. Do not be a spammer comments.

Good navigation links

Search engine indexes your site moving from page to page. Good navigation links to the categories, archives and other pages on your site will be a call for search to move from one page to another, the following related links and so will attend most of your site.

Sign in Search Engines

There are many resources that will help to register your site in search engines. Some are free, others have a small fee. Or you can register it manually. Whichever method you choose, once validated your site will be ready for poseshtenya by search engines.

Here are some tips for successful registration in search engines:

* Make sure you have content for search engines to scan. At – general, have more than 10 posts on your site will give something to evaluate and review by search engines.
* Submit your registration to search only once, otherwise it may get the opposite effect.
* Be prepared to write copy and description of your site (which is more – less than 200 words), title of the site and the categories to which it belongs in the directory of search engines.
* Keep a list of various search engines and directories in which registriarte if you have chance to sign up again, and you can track how many you have turned in their results pages.

Directories

Also, it may be useful in generating traffic and search engine optimization to register your site in directories. General directories and those that are specific to the topic or location of your site may be used.
DMOZ.org is most important – Directory – content and is licensed and open for publication from other sources (Google Directory uses the database dmoz).

Resources for Search Engine Optimization

WordPress comes optimized for search engines, the next resources and information you might want to know is the preparation and management of your site for search crawlers (spiders & crawlers)

Meta tags

Meta tags contain information that describes the objectives, description and keywords Use the your site. Meta tags are contained in the "head" of your header.php template file. By default, they are not included in WordPress, but can be manually turned on. Meta tags article in WordPress you through the process of adding meta tags to your WordPress site.
WordPress custom fields can also be used to add keywords and descriptions to your posts and pages. There are several plugins that can also help you to add meta tags, description and keywords that can be found in the official WordPress plugin directory.

Robots.txt Optimization

Search engines read yoursite.com / robots.txt file to take information about what can be indexed and what not.
Indicating where search engines can look for content in high – quality directories and files can increase the ranking of your site, and is recommended by Google and others search engines.
Example robots.txt

User-agent: *
Disallow: / cgi-bin
Disallow: / wp-admin
Disallow: / wp-includes
Disallow: / wp-content/plugins
Disallow: / wp-content/cache
Disallow: / wp-content/themes
Disallow: / trackback
Disallow: / feed
Disallow: / comments
Disallow: / category / * / *
Disallow: * / trackback
Disallow: * / feed
Disallow: * / comments
Disallow: / *? *
Disallow: / *?
Allow: / wp-content/uploads

# Google Image
User-agent: Googlebot-Image
Disallow:
Allow: / *

# Google AdSense
User-agent: Mediapartners-Google *
Disallow:
Allow: / *

# Internet Archiver Wayback Machine
User-agent: ia_archiver
Disallow: /

# Digg mirror
User-agent: duggmirror
Disallow: /

Sitemap: http://www.askapache.com/sitemap.xml

See also:

* KB Robots.txt plugin for WordPress
* How Google Crawls My Site
* How do I use a robots.txt file to control access to my site?
* Using robots.txt for SEO
* Removing duplicate search engine content using robots.txt
* The Web Robots Pages
* Wikipedia – Robots.txt

Publication of feed-s

WordPress comes with several built-in feed-a, allowing your site to be visible from other feed readers. Many search engines now accept registrations feed, and there are many sites that specialize – feed feed directories and services.

To register a feed-in your site, you must link to the various feed-s on your site. WordPress Feeds article shows links to various feed-stocks, which come built into WordPress.
For more information on customizing these feed-s, see Customizing for Feed-s.

* Pingomatic
* MyPagerank
* Feed Shark
* Robin Good’s RSSTop55 – Best Blog Directory And RSS Submission Sites
* Ari Paparo’s Big List of Blog Search Engines and Feed Services
* WordPress compressed all inclusive ping list

Tehnorati tags

Tehnorati is "real-time search engine that tracks what happens in the blogosphere – the world of blogging. Spord site, Tehnorati monitor the number of links and assess the relevance of blogging. Tehnorati automatically receive updates from blogging when update-Nat, and can track thousands of hours to update what is happening in blgosferata and ensure that communities (links to any one) and what happens to these ‘conversations’ "

Tehnorati tags used to categorize the different topics and information used by blogs. Tehnorati use WordPress categories as tags automatically. You can add tags by adding rel = "tag" attribute in each of the links on your site. example:

<a rel="tag" href="http://wordpress.org/"> WordPress </ a>
<a rel="tag" href="http://codex.wordpress.org/"> Codex </ a>

Note: For optimum listing in Tehnorati, you must include Atom feed-in the header of your theme. Therefore, you can use the following code, coyote could add somewhere between and tags:

<Link rel = "alternate" type = "application / atom + xml"
title = "Atom 0.3" href = "<? php bloginfo (‘atom_url’);?>" />

Without this addition, Tehnorati may not correctly display your posts. Otherwise, Tehnorati may display other information instead of the actual title (eg information from meta tags).

Permalinks

Permalinks are improvements to your existing URL-and that may increase the SEO chre presentation of the post page and archive. They look like this:
http://example.com/2003/05/23/my-cheese-sandwich/ and improve from http://example.com/index.php?p=423. See Using permalinks for more information.

Search engines use links and titles as part of the information they collect, links to posts and articles from your site gain importance with permalinkovete
See also:

* Boost Search Engine Optimisation (SEO) using Permalinks
* Permalinks Migration Plugin this plugin, you can safely change the permalink structure without breaking the old links to your site.

As an added bonus, turn Permalink redirect plugin. This plugin returns a 301 permanent redirekt if URI-it is different from that of the article. Used to indicate that there is a URL, associated with this blog post.
Bel.red. Both lists are built into the plugin wordpress a long time ago, so only need to specify the type of permalinka you want

Site Map (sitemap)

Site Map (sitemap) is a single listing of all posts to your site on a page. Designed for your visitors to gain an idea of what your site and find quick post, but also has good results in search engines – good link always shows all your posts. When you link to a sitemap-all pages, users and search engines will easily get to it and find all your posts.

* Tutorial: Automatic Sitemap for WordPress

Bel.red. case of old maps of the site where they put all the links from the site.

Google Sitemap

Since June 2005, Google sitemaps accepted as part of their registration tarsarchki. Google needs this sitemap formatted in a special way using XML. You can find information to register your sitemap to Google by Google, and the discussion forum in WordPress WordPress and Google sitemaps
Some plugins have been created to help users of WordPress to create a Google sitemap on his site. For more information, see these links:

* Inside Google Sitemaps (Official Google Blog)
* Google Sitemap Generator Plugin for WordPress
* Make your sitemap human readable
* Simple Sitemap Generator
* Google Sitemaps – UltimateTagWarrior Tag Plugin Addon

Link Relations

there is some debate on whether the link relations vsashnost help ranking in search engines. Anyway, it is easy of implementation:

* W3
* Linkrel Plugin
* Link rel Plugin
* Theme Code

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